Digital Product Passport for Consumer Goods & Retail
How consumer goods manufacturers and retailers implement DPP requirements
Consumer Goods Industry and the Digital Product Passport
Consumer goods are among the first product categories to require a Digital Product Passport. From household appliances to furniture to sporting goods – consumers and regulators increasingly demand transparency about materials, production conditions, and sustainability. The DPP becomes a central tool for demonstrating this transparency.
Specific Challenges for Consumer Goods
Product Variety
Consumer goods manufacturers often have thousands of SKUs. Each product requires its own product passport with specific data.
Consumer Expectations
End consumers increasingly want to know where products come from and how sustainable they are. The DPP must present data in an understandable way.
Retail Integration
Retailers require standardized product data. The DPP must function both for B2B and B2C communication.
Global Supply Chains
Consumer goods are often produced internationally. Material origins, production locations, and transport routes must be traceable.
Why the DPP Is Becoming a Competitive Factor
Consumer goods fall under ESPR's focus products. From textiles to furniture to electronic household appliances – DPP requirements are already defined or in preparation for many categories. But the DPP also represents a marketing opportunity: transparency creates consumer trust. Those who already offer a product passport today differentiate themselves from competitors.
The Problem: Opaque Supply Chains, Manual Effort
Most consumer goods companies receive product data from suppliers in different formats – or not at all. Material information is often incomplete, certifications not centrally stored, and sustainability data manually collected. This is enormously time-consuming for the DPP and prone to errors.
How Nulara Solves This
- 1
Supplier Data Capture
Nulara automatically collects product data from your suppliers – material declarations, certifications, sustainability information.
- 2
Intelligent Data Extraction
Our AI agents extract relevant information from documents, data sheets, and certifications – even if they're not standardized.
- 3
Consumer-Friendly Preparation
Product data is transformed into understandable formats – for end consumers via QR code and for retailers via data interfaces.
- 4
Retail Integration
Connect your systems with retail partners. Product passport data flows seamlessly into trading platforms and PIM systems.
- 5
Sustainability Reporting
Generate sustainability reports and CO2 footprints based on structured product data.
Technology for Consumer Goods
Agentic DataOps
AI agents automate data collection and standardization – even for thousands of products and hundreds of suppliers.
Document Intelligence
Certifications, inspection reports, and supplier documents are automatically analyzed and linked to products.
Consumer Interface
QR codes on products lead to understandable product passports – designed for end consumers.
Retail Connectivity
Standard interfaces for connecting retail systems, trading platforms, and PIM solutions.
Your Benefits in Consumer Goods
- ✓Automated capture of supplier data and certifications
- ✓DPP-ready product data for thousands of SKUs
- ✓Consumer trust through transparency
- ✓Faster retail listings through standardized data
- ✓Simplified sustainability reporting
- ✓Competitive advantage through early DPP readiness
Who This Is For
- • Product Managers in consumer goods
- • Sustainability Officers
- • Category Managers and Buyers
- • Quality Managers
- • E-Commerce and Retail Managers
Ready for Transparent Products?
The consumer goods industry is facing new transparency requirements. Let's discuss how Nulara can specifically help your company.
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