Knowledge
Why Product Identity Is Now Crucial for SMEs
Digital product passports as a competitive advantage
Every product has a story – but can you tell it? In times of sustainability requirements and supply chain laws, the clear identity of your products becomes a crucial competitive factor. Especially for SMEs, this opens up new opportunities.
What Is Product Identity?
Product identity goes beyond the item number. It includes the complete history of a product: which materials were used, where they came from, how they were processed, and what happens at end of life. This information was previously nice-to-have – now it's increasingly required by law.
The Challenge for SMEs
Large corporations have dedicated teams for sustainability and compliance. SMEs often lack these resources. Yet customers and partners demand the same information. The gap between requirements and capabilities creates pressure.
Why It Matters Now
Several developments are converging: the EU mandates Digital Product Passports. Business partners require sustainability data for their own reports. End customers increasingly want to buy consciously. Companies that can't provide this information risk losing orders.
Opportunities Through Clear Product Identity
Differentiation from Competitors
When you can demonstrate where your products come from and how sustainable they are, you stand out from competitors who can't.
New Customer Requirements
Many B2B customers must prove to their own customers where their products come from. Suppliers who deliver this data are preferred.
Access to New Markets
Some markets and customers require complete product transparency. With clear product identity, these doors open.
Internal Process Improvement
Systematically capturing product identity reveals inefficiencies and optimization potential that were previously invisible.
How SMEs Can Approach This
The key is to start pragmatically. You don't need a large IT project. Modern solutions like Nulara connect existing systems and capture product data without requiring a complete system change. Start with key products and expand gradually.
From Cost Factor to Value Driver
Many see product documentation only as a regulatory burden. But clear product identity can generate revenue: through better customer relationships, access to new markets, and optimized processes. The perspective shift is crucial.
How Clear Is the Identity of Your Products?
Let's discuss how your company can benefit from digital product passports.
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