“Textiles face DPP obligations from 2027. With Nulara we built our product passports before the deadline caught up with us.”
The challenge.
S&M GmbH trades in textiles in the B2B sector: workwear, uniforms, functional garments for trade and industry. The range covers several hundred SKUs from various countries of origin. With the ESPR deadline for textiles in 2027, it became clear that each SKU needs its own Digital Product Passport — including material composition, origin proofs and care instructions in machine-readable form.
The problem: S&M is a classic trading company. There is no IT department, no developers, no data infrastructure. The product data was in an Excel file that had grown organically over the years.
“In textile trading, there's no IT department to just fix it. We need a solution that works without programming skills — and doesn't cost us three years of lead time.”
The solution.
S&M chose Nulara because onboarding works without programming skills. Product data was imported directly from a CSV export of the existing article management system. Nulara automatically structured the textile attributes — fiber types, weight specifications, care labels — and generated initial passport drafts.
The team added material data directly in the interface without consulting a development agency. Supplier documents were added via upload and automatically assigned to the right products. The entire setup took less than two weeks.
The result.
Six weeks after launch, the first hundred product passports were ready and accessible to customers via QR code. The 2027 deadline is no longer a stress factor — S&M has an ongoing process that simply keeps pace with every product range change.
S&M is thus one of the first companies in its sector to use DPP compliance not as a regulatory burden but as a differentiating feature against less well-positioned competitors. First customers are already actively asking for the QR code — because they need the information for their own supply chain reporting.
