“We work with data ourselves — but DPP is a different beast. Nulara let us get started without spending weeks digging through regulations first.”
The challenge.
Ziya GmbH develops and distributes industrial products to commercial customers in Germany and the EU. With the phased introduction of the ESPR regulation from 2026, the company faced a clear task: product data that had grown over years across various ERP modules, Excel spreadsheets and PDF datasheets had to become structured, machine-readable product passports — before the first mandatory deadline.
The pressure came not only from the regulation. Buyers on the customer side were increasingly requesting sustainability certificates, material origins and compliance documents. Those who couldn't provide this data lost tenders.
“We knew we had the data. But it was spread across five different systems, in three different formats. No one could say at the push of a button what was in a product.”
The approach.
The team decided to use Nulara not as a pure compliance tool, but as a central product data platform. In a first step, existing master data was imported via the Nulara API and automatically mapped to ESPR-compliant data fields.
Missing information — material proofs, origin certificates, technical specifications — was specifically supplemented rather than blindly migrating all data. A weekly sync with the ERP ensures that new products automatically enter the DPP process without manual intervention.
The result.
Three months after starting with Nulara, Ziya GmbH had complete, ESPR-compliant datasets for all relevant product lines. The first product passports were deployed to pilot products — with QR code, GS1 Digital Link and role-based data access for customers and authorities.
The process that would have previously taken weeks ran in hours — repeatable, auditable and without manual rework. Ziya is thus one of the first industrial companies of its size to use DPP readiness not as a cost factor but as a sales argument.
